AirtimePerformance marketers
People managing budgets, signals, landing pages, and attribution pressure.
Loading…
Loading…nvm.marketing
Front rowseats to AIand digitalmarketing
Weekly intelligence for practitioners who build, run, and scale campaigns in the AI shift.
Read the latest issue Built for practitioners. By a practitioner.
100+ practitioner subscribers/Google team members/Senior marketing leads/Agency heads/MENA practitioners/100+ practitioner subscribers/Google team members/Senior marketing leads/Agency heads/MENA practitioners/100+ practitioner subscribers/Google team members/Senior marketing leads/Agency heads/MENA practitioners/
Blog
Longer reads from the NVM intelligence desk.
Strategy breakdowns, AI workflow notes, and MENA growth analysis for operators who want the full context behind the weekly signal.
Open the blogAI Search13 min
E-E-A-T in the AI Era: A 46-Point Audit Guide
Experience, expertise, authority, and trust now influence more than Google rankings. Use this 46-point audit to make your brand, content, and authors easier for search engines and AI assistants to trust.
AI Search10 min
AI Search Visibility Checklist 2026: Be Answer-Ready
Google AI Overviews, ChatGPT, Perplexity — they all cite content differently. Seven areas that decide whether your brand shows up in AI answers.
AI Search10 min
Conversational Buying Shift: How AI Changed Search
Between 2023 and 2026, how consumers discover and buy changed more than in the previous decade of mobile. The data on what shifted and why.
About Mostafa
The newsletter I wished existed.
I am a Growth Strategist specialising in Google Ads, Agency Partnerships, and scaling MENA markets with AI and data. I also build Airtime — a Chrome extension that tracks focus and audits where your time actually goes.
Multiple Google Ads certifications including AI-Powered Performance Ads and Measurement.
Agency operators
Teams that need sharper AI workflows without turning every change into a deck.
MENA growth teams
Practitioners translating global platform shifts into local market advantage.
AI builders
Operators turning prompts, agents, and automations into repeatable marketing systems.
Coming soon — NVM Tools
One URL. Full AI visibility audit. Competitor gap map.
GEO Engine will help practitioners understand how their brands show up in AI search, answer engines, and competitor comparisons. No agency needed.
See newsletter examples firstWhat one audit returns
GEO Engine- AI citation coverageWhere you are (and are not) cited across answer engines for your priority queries.
- Competitor answer-gap mapThe exact questions a competitor wins that you do not, by intent.
- Entity & landing clarityHow readable your pages are to models extracting and attributing facts.
- Prioritised fixesA ranked action list — content, structure, trust signals — not a vanity score.